Before getting started with Instagram and Instagram marketing, it is important to talk about the relevance of social media marketing and how it has transformed the marketing efforts of brands and businesses.
Ever since the inception of social media platforms, smart marketers have been making the most of these platforms to promote their products and services. Instagram marketing has become a major platform for all brands and businesses to show and promote their products. Additionally, due to its vibrant presence, the platform enables users to make quicker purchase-related decisions due to its stunning presence.
Instagram marketing has made its way into becoming a strategy with tremendous potential for budding brands and businesses. However, it is crucial to understand how brands can utilize Instagram to the best of their ability and to reap maximum benefits.
Read more: NYMag.co.uk
Look nowhere else as you have reached the perfect blog. In this post, we are going to tell you a few tips on which you can use Instagram seamlessly for your marketing efforts. Without any further ado, let’s get started right away and delve into the details.
The Best Practices To Use Instagram Into Your Marketing Efforts
● Utilize Videos
Instagram was started as a photo-sharing platform which explains its strong presence. However, other forms of multimedia like videos can also be used on the Instagram platform for widening the reach and exposure of your content. Videos are up to 10 times much more effective than photos or texts.
With the recently introduced Reels, Instagram has urged its users to utilize reels for creating content. Some people refer to reels as a perfect replacement for the famous video creation platform Tik Tok. The users can create short videos and add elements like background music, filters, stickers, etc. to make the content more engaging and fun.
● Embed Instagram Content On The Website
Another great way and strategy of using Instagram is to embed Instagram feed on the website. Building social proof of the brand is quite crucial in today’s marketing environment. Remember that your potential shoppers are wise and they need to be targeted wisely.
With over 500 million daily active users, Instagram is a giant generator of content which when embedded on the website can keep the website visitors engaged and instill faith and confidence within them, resulting in more sales & conversions.
The embedding process is not at all complicated or demands a special set of skills. All you need to do is use a responsive social media aggregation tool and you will seamlessly be able to embed Instagram feeds on your website.
This strategy has exploded in popularity over the past few years due to its amazing results. You too need to adopt it into your marketing efforts and you will be surprised at the results!
● Use Instagram Stories
Another great way to make the most of Instagram is to use Instagram stories. Instagram story is a feature that has become extremely popular due to its fun look and quirkiness. It allows brands and Instagram users to post content for not more than 24 hours.
To make the stories more impactful and interesting, the users can add stickers, music, filters, countdown, and much more to increase their effectiveness. Did you know that around 60% of millennials leverage and watch Instagram stories per day? Well, that’s a large percentage of users, isn’t it?
Moreover, if you are a brand that enjoys a follower base of more than 10k followers, then you can use the Swipe Up feature to add a link to your story. The link can be to your website, your YouTube video, etc.
● Influencer Marketing
When we speak of Instagram, we cannot ignore the relevance of Influencers. They are called so since they hold the power to influence their followers what to purchase and give a miss. There are many brands that collaborate with influencers to promote their products or services.
While we do agree that influencers charge a hefty price depending on their follower base and popularity, wouldn’t it all be worth it when you see the results coming in?
However, make sure that the influencer you collaborate with promotes brands that cater to your niche and has a decent following.
We are at the end of this post and are hopeful that you must be totally set to use Instagram in your marketing efforts as well.
We are wrapping it up and highly recommend you to get going and make Instagram marketing a part of your marketing efforts to take your business to a whole new level!