Small Business Saturday is right around the corner, and it is the perfect opportunity for you to get more customers. Marketing campaigns will actively be pushing people to buy from small businesses like yours. So, your marketing efforts should fit in with this overarching theme.
There is a lot you can do to commemorate Small Business Saturday. Whether you’re online, home-based, or have a physical store, there are measures you can take to make the most out of this day. These will help you make a name for yourself and get yourself on many people’s radars. You just need to make sure you have all your ducks in a row, and have a solid plan in place. Here are a few techniques you can use to get the best results out of this day.
Give out cards
Small Business Saturday is the right time to spread the word about your products and services. So, make sure you give out cards to customers leading up to the day. Make these using the business card templates on Poster My Wall. Choose a nice design which has details like contact information, location, and a short line about your vision.
Keep these cards on you and them out along with a small flyer about your upcoming Small Business Saturday celebrations. People will come across these cards when they fish for things in their bags, so they’ll be reminded of your business.
Partner with other small businesses
This is the perfect opportunity to partner with smaller businesses. Work with ones in your area, and hold joint marketing campaigns. You can even offer gift packages with products and services from each business. This will give all of you access to audiences outside your own.
This is a great way to uplift the small business community and get it as much exposure as possible. It will also get you new customers, who may even become regulars later.
Offer special deals and discounts
This might seem obvious, but you need to offer some deals and discounts for Small Business Saturday promotions. In the messaging for these deals, talk about how small businesses are worth the investment, and how discounts are something that they really need to think about.
This will show people how much you value them, and they’ll be more likely to buy from you. Always include thank you messages when people avail these discounts, so that there’s a personal touch to the whole thing.
Have an open house event
Host an open house event to showcase your business. Arrange some entertainment and a few games. Make sure you are present there yourself, along with your employees. This way, you can add a face to the business and make people connect with you on a personal level. You can even acknowledge old clients, and highlight who supported you right when you started.
This open house event should have a few exclusive deals or products, along with some game prizes to make it more appealing. You can even have other small businesses join you and host a joint event to celebrate Small Business Saturday.
Create special packaging
Design special packaging to commemorate your business. Use this to showcase your history and progress. This can include timelines, pictures of your initial products, older legacy designs, and more.
This packaging will show your growth as a small business and let people know how much love and effort you put in. So, make sure you add personalized and sentimental elements to your commemorative packaging. Also put up a few posters showcasing this history and effort in your store.
Run a social media campaign
A social media campaign is essential to get your name out on Small Business Saturday. Make sure you hashtag your posts properly, and share them as widely as possible. Also post regularly leading up to the day, so that you don’t fall off the radar.
Put up both images and videos, so that people can interact and engage with your audience. You can even run social media contests, with gift cards or products as prizes. Give people prizes for sharing your posts or engaging with your business in other ways.
Tell your story
This is one of the best ways to get the most out of Small Business Saturday. After all, your story and history is what makes you stand out from big businesses. Highlight how you came up with the idea, and how it took off from its initial version
Also talk about your growth over the years and constantly acknowledge the role of your employees and customers in this progress. A good story will help people connect with your business and want to support it more.
In conclusion, there are many ways you can commemorate Small Business Saturday. A lot of these do not require much spending, so you can get started right away.